Understanding Students’ Acceptance and Adoption of Web 2.0 Interactive EduTools

Abstract

In recent years, web-based interactive learning tools have gained significant recognition in Malaysia’s public and private universities. Like any other Internet-based systems, the adoption requires a solid understanding of user acceptance process. In Malaysia, however, the knowledge of users’ behavior toward web-based interactive learning is somewhat limited but is fundamental and essential as part of employing the system in the classroom. This study was conducted to examine students’ behavioral intention to use web-based interactive learning tools and analyze the Technology Acceptance Model (TAM). In this paper, the authors present the findings from a quantitative survey of 174 respondents and focus on student responses to perceived usefulness (PU), perceived ease of use (PEOU), attitudes toward usage (ATU), and behavioral intention to use (BIU) web-based interactive learning tools. All hypotheses are supported. A closer look at the constructs reveals a full mediating role of attitude toward usage (ATU) between perceived ease of use (PEOU) and behavioral intention to use (BIU). The findings suggest that TAM can be applied legitimately in the context of determining students’ behavioral intention to use web-based interactive learning tools.