Understanding rural development

Abstract

In this chapter we unpack the concept of rural development, which comprises two heavily debated terms: rural and development. Rural is often defined by policy makers and academics through statistical and/or economic sector-based criteria, while other rural scholars and residents consider facets of identity, culture and lifestyle in understanding the rural. On the other hand, rural identities and livelihoods are also shaped and perceived by “outsiders”, often in ways that may be romanticized in the name of tourism development. The term development is similarly contested. While many define development in economic and/or quantitative terms, others view development as efforts that contribute to the “good life” in ways that are context-specific. Viewing development through a sustainability lens and at the local community scale we conceptualize rural community development as purposeful and systematic interventions that enhance multiple community assets and capitals. Combining these terms in a way that recognizes their multiple interpretations, we further explore how rural community development influences tourism development, and vice versa.