Abstract
Renaissance festivals are a growing phenomenon that situates patrons in a fantasy world of rural medieval life. It offers an opportunity to escape modern realities and construct an alternate persona and identity. These activities frequently result in committed behaviors that bring about extensive travel and offer opportunities to enhance skill development, build lasting friendships, and share a unique world view. Renaissance activities are denoted as forms of leisure loyalty, such as serious leisure, based on qualitative assessments. Using the Sherwood Forest Faire held in Austin, Texas as a case study, this article attempts to test the applicability of leisure loyalty frameworks, specifically, serious leisure, obsessive/harmonious passion and memorable experiences, for involvement in Faire, explores demographic effects on involvement in Faire, and assesses the spillover effect of Faire involvement on a selected set of Renaissance-related leisure activities. The results show that a better framework for travel involvement to Faire may fall within the concepts of harmonious/obsessive passion and memorable experience.
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