Understanding reference groups for norms and behaviour change: the intersection of relationship dynamics and family planning

Abstract

ABSTRACT Reference groups can influence an individual’s perceptions of social and gender norms which can affect health beliefs, behaviours, and outcomes. This qualitative study in Kinshasa, Democratic Republic of the Congo explored young women’s and men’s reference groups for relationship dynamics and family planning. Some reference groups and mechanisms of influence were common to relationship dynamics and family planning. Some exercised influence through certain mechanisms but not others. Understanding these dynamics can contribute to effective interventions which curtail intimate partner violence and increase access to voluntary uptake of family planning, both paramount to advancing the rights and health of women and girls.