Abstract

The implementation of China’s Beautiful Village Initiative was an extraordinary achievement and aroused extensive public attention. However, existing research mostly focuses on the construction and seldom on public attention towards the Beautiful Village Initiative. For this reason, this paper investigated the spatiotemporal characteristics of public attention based on the Baidu index using time-constrained clustering and the spatial autocorrelation test. Our results showed that the evolutionary process can be divided into three stages: very little national attention (2011–2012), injection of a strong impetus (2013–2015), and rooted in the people’s minds (2016–2020). Spatially, provincial public attention demonstrated obvious spatial differentiation and stable spatial autocorrelation, with Low–Low clusters in Northwest China and High–High Clusters in East, Central, and North China. Spatial econometric models were further utilized to quantify the effects of socioeconomic factors on public attention. The results of the SEM model proved the existence of spatial spillover effects and indicated that the urbanization rate, population density, education level, and network popularity rate all positively affected public attention. The relationship between Beautiful Village construction and public attention was uncoordinated and, in most provinces, advances in public attention were ahead of the construction level. Our findings contribute to the understanding of public attention towards the Beautiful Village Initiative, and policy suggestions we proposed would be applied to increasing public awareness and participation.

Highlights

  • Since the 1980s, China has experienced unprecedented industrialization and urbanization

  • In 2018–2020, the Baidu index was characterized by a fluctuating trend, with a after referred to as the Baidu index) and the increment rate on the national level from 2011 to 2020

  • In 2018–2020, the Baidu index was characterized by a fluctuating trend, with a decrease of 18% idne2c0r1e8asaenodfa1n8%incirnea2s0e18ofa9n%d ainn 2in02cr0e, aasltehoofu9g%h, ionv2e0ra2l0l, tahlethBoauigdhu,ionvdeerxarlle,mthaeinBeadidhuigihn,dinexdriecmatainingesdtrhoingghm, inomdiecnattuinmg rsetrgoanrdgimngopmuebnlitcuamtterengtiaornd.ing public attention

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Summary

Introduction

Since the 1980s, China has experienced unprecedented industrialization and urbanization. During this period, rural areas have made great contributions and sacrifices, including rural hollowing [1,2], ecological and environmental deterioration [3], and increased rural poverty [4]. Rural areas have made great contributions and sacrifices, including rural hollowing [1,2], ecological and environmental deterioration [3], and increased rural poverty [4] To solve these urgent issues, the Chinese central and local governments launched a series of campaigns in order to facilitate comprehensive, coordinated, and sustainable development over vast rural areas [5,6].

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