Understanding pro‐environmental intentions by integrating insights from social mobility, cosmopolitanism, and social dominance

Abstract

To offer an integrative account bridging individuals’ sociocultural orientations with pro‐environmentalism, the current research tested the mediating and moderating relationships among pro‐environmental intentions and three person‐level factors: perceived social mobility, cosmopolitan orientation, and social dominance orientation (SDO). With a Singaporean college student sample (N = 220), we found support for the hypothesized second‐stage moderation model that perceived social mobility positively predicts cosmopolitan orientation, and in turn, cosmopolitan orientation is moderated by SDO to positively predict pro‐environmental intentions. Specifically, lower levels of SDO strengthen the pro‐environmental advantages of endorsing higher levels of cosmopolitan orientation. These findings add novel knowledge to the environmental psychology literature by advancing an integrative approach that demonstrates how the interplay of people's perceptions about the social, cultural, and group standing impacts their likelihood to engage in pro‐environmental actions. We discuss the implications that an egalitarian worldview toward other cultures, social groups, and human–nature relations might be the key to addressing the global challenge of climate change.