Abstract

Machine learning (ML) gives organizations the power to predict the future, and this has become a core element of modern enterprises. Three contexts, grounded in the technology-organizational-environmental (TOE) framework, were scrutinized to explain ML adoption. Data collected from 319 firms are used to test conceptual model. Additionally, this study investigates the use of process sophistication and mimetic pressures as moderators. The significance of the technological, organizational, and environmental contexts for ML adoption is confirmed. Furthermore, the moderator influence of mimetic pressures and process sophistication between the technological and organizational context and ML adoption was confirmed.

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