Abstract
Context impacts a start-up founder’s behavior, activities and choices. This study uses the three founder identities introduced by Fauchart and Gruber (2011) Darwinian, communitarian and missionary to classify Israeli start-up founders who have created diverse products. It presents an innovative context-based interpretation of Tikkun Olam – which in Hebrew means ‘making the world a better place’ as a possible explanation for the relatively large number of Israeli start-up founders who were found to have a hybrid identity.
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