Abstract
Here we show factors activating Iran's desire to strengthen information policy towards Central Asia. International television and radio broadcasting is one of main instruments of Iranian public diplomacy towards Central Asia. The special part in realization of information policy assigned to Uzbek service of Mashhad radio station which reflects purposes and strategy of Iran concerning Central Asia. On 2007 Iran started new English'speaking satellit e channel Press TV in hope of opposition to such channels as BBC, CNN and Fox News. Its programs attempt to present Iran as impartial and peaceful mode. Television channel Press TV being one of few tools of the soft power of Iran, allows extending ideological influence in Central Asian region, and its policy is aimed at neutralization of influence of western mass media. The television channel attracts audience of intellectual and politically active part of population of Uzbekistan presenting them an alternative view of major events in world connected with policy. It is expected that strengthening of information and psychological activity of Iran's mass media in Central Asia as public diplomacy. Iran's Information activity for next years is aimed at solution of long'term plans of nation in Central Asia and d emands carrying out purposeful actions in region in the.
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