Abstract
ABSTRACT Based on cognitive appraisal theory, this study examines the effects of visitors’ embodied cognition on exhibition images via the mediation of flow experience and the moderation of technical interactivity. Using a scenario-based experimental design, this research examined the direct effects of embodied cognition on exhibition images in Study 1, the mediating effects of flow experience in Study 2, and the moderating effects of technical interactivity in Study 3. The findings contribute to research on flow experiences in the exhibition industry, expand the breadth of the application of cognitive appraisal theory to digital exhibitions, and provide suggestions for organizing digital exhibitions.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
