Understanding Entrepreneurs' Motivations to Engage and Sustain Engagement with Learning Networks: A Mixed Method Longitudinal Study

Abstract

This research was focussed upon understanding what motivates entrepreneurs to engage with learning networks and understanding how those motivations changed over time. In response to the methodological gaps highlighted within current learning network research, a mixed method longitudinal research design was employed for this study to capture the dynamics of network development, taking into account gender and culture. In the beginning, participants were motivated to engage to develop their businesses through making business contacts and sharing information. However, as time went on and the networks developed, the significance of the relationships forming became apparent. The networks evolved into community structures where participants felt a significant accountability and commitment to one another with the result that they significantly supported one another in the development of their enterprises. As such, learning network structures which support the building of relationships represent a highly cost efficient and effective means of entrepreneurial skills enhancement and support for the development of enterprises.