Abstract

PREFACE - INTRODUCTION - THE CONCEPT OF ENTERPRISE - Why Talk about Enterprise? - What Does Enterprise Mean? - Enterprise in Individuals - The Culture of Enterprise - Other Aspects of Enterprise - ENTERPRISE AND THE SMALL BUSINESS - Small Business Categories and Variations - Distinctive Features of Small Businesses - Business Growth - Entrepreneurship - PROMOTING ENTERPRISE - Why Intervene? - Theories and Assumptions - Intervention Methods - Intervention Evaluation and Results - AFTERWORD - Science, Art or Magic?

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