Abstract
Resources to which people expect to represent their social and personal status influence important traveler decisions. Yet we know little about the antecedents and consequences of travelers' behavior under resource fluctuation. Three studies examined how resource status affects travelers' spending propensities in crisis times from the life-history framework. Results presented that travelers with lower childhood backgrounds increased their willingness to pay for international flights to compensate for their resource deficit when their current income is relatively low and travel restriction is severe. Without resource-scarce cues, travel intentions were associated with travelers' childhood travel habits. The research suggests potential customer relationship strategies by showing how and why travelers' life histories affect compensatory behavior that companies may adopt during the industrial crisis.
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