Abstract
One implication of technology has been the development of innovation products and services, resulting in the sharing of assets and collaborative consumption (CC) which continues to increase in use by consumers in various countries, yet reasons for these are currently unknown. The purpose of this research was to investigate the intention to use Uber, requiring the use of both technology acceptance model (TAM) and theory of planned behaviour (TPB). TAM identifies the importance of perceived usefulness (PU) and perceived ease of use (PEU) in the adoption of technology services, and this model has been used in many studies, being the most frequently cited, and is described as suitable for predicting the adoption of technology. TPB seeks to investigate intention and the beliefs associated with them including the attitude towards the behaviour (ATT), the subjective norm (SN) and the perceived behavioural control (PBC). A model integrating both TAM and TPB was used to achieve the research purpose.
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