Understanding cloud-based BYOD information security protection behaviour in smart business: in perspective of perceived value

Abstract

ABSTRACT This research aims at investigating the critical factors that promote users in protecting the Bring Your Own Device (BYOD) information security. Perceived value serves as the core variable and integrates the Technology Threat Avoidance Theory and the Value-based Adoption Model to propose an integrated model. The questionnaire survey employed to verify the hypotheses. The results show that perceived usefulness (positive), perceived threats (positive), perceived expense (negative), impact on systems performance (negative), and user self-efficacy (positive) are the critical factors. The explanatory power (R2) is 51%. Besides, BYOD security awareness and perceived values affect the intention of BYOD security protection (R2=62%).