Abstract
Amid the outbreak of the Covid-19 virus, there are still many people who do not comply with health protocols, so this condition has prompted the Indonesian government through the Ministry of Health to create a #changeusirwabah campaign with a risk communication approach. This study aims to determine what and to what extent the factors in the campaign can change people's behavior to live a healthy life based on the Health Belief Model and TRA (Theory of Reasoned Action) theory. This study uses a quantitative research approach with regression analysis techniques carried out by taking 170 samples of people in DKI Jakarta who are aware of the Change Banish Outbreak campaign. The role of mediation in this study is an exciting research finding. The perceived risk variable used as a communication approach by the Ministry of Health has a vital role in encouraging the influence of campaign messages on behavioral intention. The results in this study can be used as guidelines for an institution to change public health behavior through health campaigns using a risk approach.
Highlights
At the end of 2019, the worldwide community was hit with the Covid-19 pandemic, including Indonesia
In the third regression, it was found that the influence of campaign messages as the X variable had a positive and significant influence on the perceived risk variable as the Z variable, so it can be concluded that the hypothesis (H3) is accepted because it has a value of 0.441 which means it has a positive relationship, while The result of the ttest obtained is 16,678, which is greater than the t-table (1.974)
From the analysis results above, the researcher concludes that the higher the campaign message that is packaged with a risk communication approach, the higher the perception of risk felt by the community
Summary
At the end of 2019, the worldwide community was hit with the Covid-19 pandemic, including Indonesia. Based on data from the Pusdatin of the Ministry of Health published on the official website covid19.go.id (2020), 244,676 confirmed community cases of COVID-19 (as of September 20, 2020). Cases of the spread of COVID-19 fluctuate every month; it is recorded that the accumulated data on the increase in confirmed cases of the COVID-19 virus from March 2020 to September 20, 2020, continues to rise 244,676 people. Through the Ministry of Health of the Republic of Indonesia, the government, in collaboration with USAID and PT XL Axiata Tbk, initiated a campaign called Berubah User Wabash (Room, 2020b). The Campaign to Berubah User Wabash was conducted virtually in Jakarta, considering the number of people infected with the COVID-19 virus in DKI Jakarta province was still high compared to other provinces
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