Abstract
ABSTRACT This study integrated need for orientation and subjective numeracy into the theory of planned behavior to understand the use of poll aggregation websites over the course of the 2016 presidential election. The results of a longitudinal analysis suggested that need for orientation is positively associated with one’s perceptions of the value ascribed to poll aggregation websites by important others, and one’s overall attitudes toward poll aggregation websites. Furthermore, the present data indicated that numeracy is positively associated with the degree to which users believe that they can successfully extract meaning from poll aggregation sites. We also found that perceived behavioral control, subjective normative perceptions, and attitudes all significantly accounted for variance in behavioral intentions to use poll aggregate websites. Finally, the data indicated that behavioral intention was a significant predictor of self-reported website usage, even after controlling for prior levels of use.
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