Abstract
This study aimed to offer an in-depth understanding of Chinese tourists' perceptions of Cantonese as a regional dialect. Using two samples of Chinese tourists (sample 1: n = 134; sample 2: n = 331) at popular tourist attractions in Guangzhou, China, four dimensions of Chinese tourists' perceptions of the Cantonese dialect, namely, local characteristics, captivation, functionality, and dialect understanding, were identified and confirmed. Furthermore, functionality, dialect understanding, and local characteristics were found to influence tourist satisfaction; local characteristics and captivation predicted revisit intention; and captivation and dialect understanding affected recommendation intentions. Slight differences in dialect perceptions were identified between Chinese tourists who had knowledge of the Cantonese dialect and those who had no knowledge of the dialect at all. Destination marketing and management implications were provided.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
