Understanding Chinese enterprises' adoption of enterprise short message services: combining IDT and TTF

Abstract

The rapid development of mobile business in China has resulted in a large and still fast growing number of customers. Many enterprises in China started using mobile services such as enterprise short messages services (ESMS) to help with their business communication needs. This study examines enterprises' adoption of ESMS based on the innovation diffusion theory (IDT) and the task-technology fit (TTF) model. We collected survey data from 80 enterprise respondents through the customer service departments of four telecommunications companies in China. Our results indicate that the relative advantage, compatibility, complexity, and the TTF affect the behavioural intention to adopt ESMS, which in turn affects the actual usage. In addition, the TTF has a positive effect on relative advantage and a negative effect on complexity. Our results provide insight into enterprise adoption research and mobile service marketing strategies.