Abstract
PurposeThis paper seeks to examine how expectations from business analytics (BA) by members of agile information systems development (ISD) teams affect their perceptions and continuous use of BA in ISD projects.Design/methodology/approachData was collected from 153 respondents working in agile ISD projects and analysed using partial least squares structural equation modelling techniques (PLS-SEM).FindingsPerceived usefulness and technological compatibility are the most salient factors that affect BA continuance intention in agile ISD projects. The proposed model explains 48.4% of the variance for BA continuance intention, 50.6% of the variance in satisfaction, 36.7% of the variance in perceived usefulness and 31.9% of the variance in technological compatibility.Research limitations/implicationsFirst, this study advances understanding of the factors that affect the continuous use of BA in agile ISD projects; second, it contextualizes the expectation-confirmation model by integrating technological compatibility in the context of agile ISD projects.Originality/valueThis is the first study to investigate BA continuance intention from an employee perspective in the context of agile ISD projects.
Highlights
In the past few years, there has been a significant rise in the adoption of business analytics (BA) in business organizations (Nam et al, 2019a)
This study sought to examine what employees in agile information systems development (ISD) projects expect from BA and how this affects their intentions to continue using the BA technologies adopted by their organization
This study sought to understand what employees in agile ISD projects expect from BA and how this affects their intentions to continue using the BA technologies adopted by their organization
Summary
In the past few years, there has been a significant rise in the adoption of business analytics (BA) in business organizations (Nam et al, 2019a). These organizations seek to leverage BA to maximize business value and gain a competitive advantage (Wang et al, 2019; Wixom et al, 2013). Researchers have shown a keen interest in the value BA can create for organizations (Chen et al, 2012; Mikalef et al, 2020; Seddon et al, 2017). The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode
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