Abstract
The paper endeavours to analyze authentic dimensions of Leadership with Satya Nadella’s leadership and his aggressive strategy leading to an increase in Microsoft’s profitability. A total of 7 interviews of Nadella from 2014 to 2020 were coded in NVivo to prepare Word query, TreeMap and cluster analysis. Also, besides tweets associated with #Satya Nadella were captured using NCapture and exported to NVivo to obtain the sentiments by performing sentiment analysis. The Twitter analysis of Nadella’s personality is majorly positive and neutral which reflects his success and influence across the globe. The traits of Nadella are linked with authentic leadership style. The study discusses the latent dimensions for becoming a successful authentic leader that is highly recommended for leaders to boost their leadership skills and increase organization’s profitability in this competitive world.
Highlights
The scenario of corporate crises due to rising frauds and scams worldwide has created stress among stakeholders
For Word Query analysis using Nvivo, only seven interviews of Nadella are obtained from https://www.businessinsider.in/ (2014), https://www.youtube.com (2015), https://www.theverge.com (2018), https://www.hbr.org (2017), https://www.wsj.com (2019), https://www.youtube.com (2019) and https://www.cncb.com (2020) to obtain word query analysis, treemap, cluster analysis
This study suggests that authentic leadership style is very conducive to the creation of a good team atmosphere of psychological safety and trust which in turn facilitates employee willingness and creativity
Summary
The scenario of corporate crises due to rising frauds and scams worldwide has created stress among stakeholders. Stress can immensely damage the trust, the culture can even refrain an employee from discovering its potential creativity. These circumstances enable stakeholders to prefer leaders with higher integrity. In this context, leadership plays an important role in encouraging creativity and innovation among followers (Oke, Munshi, & Walumbwa, 2009). Leadership plays an important role in encouraging creativity and innovation among followers (Oke, Munshi, & Walumbwa, 2009) In this context, authentic leadership has gained widespread attention in organizations. By developing the culture of authentic leadership an enhanced creative workforce can be expected in the organization (Chaudhary & Panda, 2018)
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