Abstract
The rapid development of telecommunication and Internet services enables smartphone users to access online services faster and create more demand for using high-speed data services. The third generation (3G) mobile services have become the pioneer for the trend of high speed data transmission for years. This study aims to explore the factors that affect behavioral intention of adopting 3G mobile telecommunications. After implementing a structural equation modeling to analyze the data collection of 223 self-administered correspondents, we found that perceived factors, including ease of use, usefulness and enjoyment have a significantly positive relationship with attitude and while the attitude is positively associated with behavioral intention to use 3G. Based on the results, the research enables us to propose several practical recommendations to 3G providers in Vietnam such as 3G providers should provide more interesting and entertaining contents in their 3G applications and services, which charge appropriate fees and are easy to use for customers. In addition, 3G providers should focus on customers’ attitude by listening and receiving customers’ feedbacks to improve 3G technological solutions and value-added services.
Highlights
Nowadays, the rapid development of the Internet and wireless technologies drives to increase in high demand for users of faster data transmission
The study concluded that perceived ease of use, perceived usefulness and perceived enjoyment are all essential factors to attitude towards using 3G services
Attitude is always a significant factor having a very strong impact on customer’s BITU in acceptance process and the control variables of the demographic profiles such as age and gender have no significant effect on behavioral intention to use 3G mobile services
Summary
The rapid development of the Internet and wireless technologies drives to increase in high demand for users of faster data transmission. Consumers need high-speed data services for their smartphones, tablets or laptops so that they can access the Internet to implement a variety of online activities efficiently with more convenient ways. In the situation with high technology for connection of mobile phone, 3G technology has been the pioneer for the trend of high-speed data transmission for years. The number of 3G users was still low at that time. The reason was that subscribing fee for 3G mobile services at that time was rather expensive and the telecom infrastructure for 3G technology had not developed completely to be ready to use. The situation has much more improved since 2012. According to the research of Nielsen above, in general, www.ccsenet.org/ijbm
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