Abstract
This study identifies a gap in the research on quality, satisfaction and loyalty in events in Tourism and Hospitality journals over the last 15 years. Despite the blossoming of tourism studies in recent decades and the resulting development of new areas of enquiry, event tourism studies and related research are still in the early stages of development. Specifically, a total of 4,408 articles were reviewed across five impact journals selected. Our results indicate that, although tourism events generate substantial economic benefits, only 2% of the articles published have focused on topics related to quality, satisfaction or loyalty on events during the past 15 years. Therefore, event organizers need to better understand perceptions, quality and attendees’ loyalty when developing effective strategies to increase attendees’ intentions to repeat (revisits) and boost tourism income through the events industry. Considering these research topics according to the different event typologies, our results indicate that the majority of the studies are focused on MICE tourism (58%), and less on Festivals (31%), sport events (6.4%), and public sector events (4.4%). Therefore, the current study contributes to the literature on Event Tourism by focusing on three aspects or purposes: 1. To identify most of the research in event tourism by the type of event (MICE, Festivals and special events, sport tourism and public sector events), related to the topics of quality, customer satisfaction and loyalty, in the past 15 years; 2. To contribute to the theoretical foundations of the study of events; and 3. To call for research on the topics of quality, satisfaction and loyalty in events tourism. Along with the study findings, implications for practitioners and researchers and suggestions for future research are discussed
Highlights
Event Tourism refers to the market for meetings, incentives, conferences and events (MICE), which by extension includes fairs, exhibitions, festivals, special events besides sports, medical conventions and public sector events.Tourism Conferences and events undoubtedly play a very important role in the economy of the travel and tourism sector in general, generating substantial income in all the places where they have adequately been developed
The main stream of literature has sought to assess economic impacts of specific events, such as conferences and conventions [1], sport events [2] and cultural festivals. We consider it necessary to discover whether this notorious growth of the Events industry corresponds to an increase in the number of publications on this dynamic sector of the economy, and which topics need more attention in the Events literature. In this line of research, we identify a literature gap, as a large number of studies have been conducted on the economic development and impacts of sponsorship and event marketing from the corporate perspective, whereas less research has been carried out to connect the link between recurring events and subsequent induced repeat attendance [3]
The results show that more than 50% of the publications on the topics analyzed were published in the Journal of Convention and Exhibition Management (JCEM, 2000/2004), later called the Journal of Convention and Event Tourism (JCET)
Summary
Event Tourism refers to the market for meetings, incentives, conferences and events (MICE), which by extension includes fairs, exhibitions, festivals, special events besides sports, medical conventions and public sector events.Tourism Conferences and events undoubtedly play a very important role in the economy of the travel and tourism sector in general, generating substantial income in all the places where they have adequately been developed. The main stream of literature has sought to assess economic impacts of specific events, such as conferences and conventions [1], sport events [2] and cultural festivals Based on these data, we consider it necessary to discover whether this notorious growth of the Events industry corresponds to an increase in the number of publications on this dynamic sector of the economy, and which topics need more attention in the Events literature. We consider it necessary to discover whether this notorious growth of the Events industry corresponds to an increase in the number of publications on this dynamic sector of the economy, and which topics need more attention in the Events literature In this line of research, we identify a literature gap, as a large number of studies have been conducted on the economic development and impacts of sponsorship and event marketing from the corporate perspective, whereas less research has been carried out to connect the link between recurring events and subsequent induced repeat attendance [3]. There is a lack of studies about the quality perceived by attendees and their satisfaction and loyalty in the different event typologies (Mice, sports, festivals or public administration events)
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