Underlying the Dimension of Knowledge Factors in Purchasing Halal Product Among Muslim Consumers

Betania Kartika,Irwandi Jaswir,Iti Septi,Mohammad Aizat Jamaludin

doi:10.47405/mjssh.v5i4.387

Abstract

This paper aims to investigate the dimension of knowledge factors of Muslim society’s purchase intention towards Halal products. Knowledge and religious belief are used as the independent variable while consumers’ factor intention is the dependent one. A quantitative study in this research utilizes a purposive sampling method that will generate answers from 400 respondents. These respondents are the Muslim consumers of the Micro Small Medium Enterprise (MSME) industry. The study is designed using a quantitative method which is Exploratory Factor Analysis (EFA). It is employed for data analysis to determine the number of knowledge factors or components of Muslim consumers in purchasing Halal product in Majalengka, Indonesia. From the exploratory factor analysis, the finding identifies three dimension of knowledge factors of Muslim consumers in purchasing Halal product.

Highlights

Indonesia is a Muslim majority country (EENI, 2020) and it is the country with the most Muslim population in the Asian region
Factual knowledge consists of the items whether the Halal food product is safe to be consumed by humans, understanding the criteria of Halal products that do not contain prohibited sources in the ingredients
Conceptual knowledge consists of items regarding the concept of Halal products such as animal slaughtering systems, the products which do not contain blood and blood-by ingredient, raw material from natural ingredients and those which do not contain alcohol and must be qualified and do not www.msocialsciences.com

Summary

Introduction

Indonesia is a Muslim majority country (EENI, 2020) and it is the country with the most Muslim population in the Asian region. Based on the survey (population census) conducted by Central Bureau of Statistics (BPS), there were 207,176,162 Muslim residents living in Indonesia by the year of 2010. The amount made up 87.18 per cent of the whole population in Indonesia (BPS, 2019). Muslims are obliged to follow the guidelines stated in Quran and the Sunnah of Prophet Muhammad SAW, one of the most important things to apply is Islamic dietary law. According to the Shariah Law, Muslims should only consume Halal product (food and non-food) and avoid any Haram substance. All the food are Halal except those that are defined as Haram (unlawful or prohibited) (Nawai et al, 2007). One of the verses that discusses the importance of Halal food in the Quran is:

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