Abstract
This study examined the attitude towards online purchasing behavior and its association with socio-demographic variables, purchase perception and website quality. Purposive sampling method was used and the sample comprised of 100 students who studying at Universiti Putra Malaysia. Data were collected via self-administered questionnaire. The research results indicated that a positive purchase perception and impressive website will motivate an individual to conduct online purchasing. Gender and education attainment will also effect the online purchasing decision of an individual. In future, studies should explore other factors that influence attitude towards online purchasing behavior with a broader range of population and higher representativeness sampling method.
Highlights
The internet exerts an increasingly strong influence on people’s everyday life
Older males were the group that had the highest online purchase behavior. This is consistent with the results of Donthu and Garcia’s (1999) research, who found that older internet users were more likely to buy online when compared to younger users, even though the younger users had more positive attitudes towards internet shopping
Twenty studies investigate the relationship between website quality and consumers online shopping attitudes and behavior from different point of view
Summary
The internet exerts an increasingly strong influence on people’s everyday life. The growth of interest in the internet as a shopping and purchasing medium is fascinating for practitioners and researchers alike. Jarvenpaa and Todd (1996-97) classify these factors into four clusters of purchase perception that influence a consumer’s purchasing decision. These clusters of purchase perception are: product understanding, shopping experience and customer service and consumer risk. Understanding how consumers perceive benefits of online store is important in choosing and making a purchase decision. It was projected that by 2006 subscribers to the internet will increase by four folds from the present 1.8 million (New Straits Times, 2001) This rapid growth in the number of internet users had promoted a belief in many business circles that the web represents a huge marketing opportunity (Hoffman, 2000). The future of e-commerce seems to be very bright for Malaysia
Sign-in/Register to view highlights & summary Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
