Uncovering Digital Platforms’ Ethics and Politics: The Case of Airbnb

Abstract

The paper deploys the disclosive computer ethics (DCE) approach to reconstruct the ethics and politics of one of the sharing economy’s flagships—Airbnb. I investigate Airbnb’s technical design to identify the moral and political values that are embedded in the platform’s technology. I then analyze the platform’s ethics and politics towards a generalization of relevant ethical and political aspects by reconnecting them to the mechanisms, operations, rationales, and ideologies of the sharing economy in general. The paper contributes to the existing literature by linking between the ethics and politics of digital platforms and their technical design, using the case study of Airbnb. Additionally, it explores Airbnb as a specific platform technology with unique ethical and political values. Thus, the paper refutes the neutrality thesis and similar claims made by sharing economy platforms. Finally, the paper makes a methodological contribution to the literature on the ethics and politics of technology. It develops a practical DCE research methodology for uncovering the values, ethics, and politics of digital technologies.