Uncovering Blockchain's Potential for Supply Chain Transparency: Qualitative Study on the Fashion Industry

Abstract

With the capacity to increase security and transparency, blockchain technology is being used as an interesting subject of investigation in the fashion industry. This underscores the importance of this current research endeavour. In terms of supply chain transparency, the fashion industry faces considerable barriers, thus requiring new approaches such as blockchain that can address issues such as child labour, unethical payment practices, and environmental impact. Main objective of this research is to identify how blockchain technology can improve transparency, accountability, and compliance with ethical standards. However, knowledge of the specific ways in which blockchain technology can improve transparency in the fashion supply chain, including the drivers and barriers, needs to be improved. The research method is described through a qualitative approach that includes in-depth interviews, participatory observation, and document analysis to collect data from various stakeholders in the industry, including manufacturers, distributors, and consumers. Explanation provides an overview of how the researcher collected and analysed data to achieve the research objectives. Blockchain increases transparency through the provision of verifiable and durable product records and fosters consumer-brand trust. Blockchain facilitates accountability and compliance with environmental and ethical standards, according to key findings. Research detected significant barriers, including exorbitant costs for implementation, limited knowledge of technology, and difficulties in fostering collaboration among relevant parties. Results of this study have far-reaching consequences, providing valuable insights to fashion industry stakeholders on how to overcome barriers to blockchain adoption. Long-term benefits of enhanced supply chain transparency and strategic recommendations ensure a smooth implementation process.