Abstract
Video on demand (VoD) industry is a dynamic industry in the 21st century driven by changing customer preferences, technology factors like bandwidth availability and monetisation and scalability opportunities due to its platform focused business model. Major players have their own VoD service, emphasising the importance of content-driven platforms. This paper explores the VoD industry, its evolution over time, strategic interactions between its stakeholders in the form of alliances, from the single but complex case of Hulu. The insights from this research are useful to understand the complex business model of VoD and how different stakeholders including the incumbents, complementors, and competitors strategise their actions. The value, rarity, imitation, organisation (VRIO) framework has been used to analyse the key strategic resources. In the context of Hulu, the future competitive behaviour of other stakeholders after the merger of Disney and Hulu has been explored.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
