Abstract

Analysis from a dialectical point of view of situations related to graphic creation, in which the designer opts for solutions that have as a starting point a dual reality that could be understood as a confrontation or dialogue. Some typographic uses are examples of that outlook, which could be extended to creativity in general. Thus, we deal with certain cases linked to visual/verbal dialectics specific to typographic composition or to the implication of different contexts of reference (original/current) in the choice of fonts and their treatment.

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