Abstract
This article explores the dynamics created in the small and medium enterprise (SME) sector in Greece by the introduction of a green entrepreneurial ethos through the concept of circular economy (CE). Our aim is to focus on the ambivalent ways local businessmen engage in new ways of agency, combining market liberalization with climate protection and digital technologies, promoted by the European Union (EU) and the Greek State as alternatives both to austerity and to carbon-based economy. The ethnographic data concern the ways small entrepreneurs in Klisthenis, a low-middle class suburb of Athens, react and reflect on two EU projects on CE and on the post-pandemic European Recovery and Resilience Fund. The article examines wider shifts in local businessmen’s views and practices in their efforts to encounter the consecutive crises and the undoing of their “entrepreneurial self” during the last thirteen years.
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