Abstract
Thanks to its wealth and to its proactive role in the modernization of book culture, Milan has been the main hub in processes of cultural integration as well as the undisputed capital of the Italian publishing industry. In fact, it was in the metropolis of Lombardy that major transformations in consumption and production of literary works took place, which led to the predominance of the prose fiction over poetry within the Italian literary system. A key event in this perspective was the 1827 publication of the very bourgeois novel I promessi sposi. In recent times, Milan has been reasserting its hegemonic role as the main site for the production of literary and audio-visual entertainment.
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