Abstract

This research is a meta-synthesis research on the effects of movies and TV series on destination marketing. The data of the research was reached by searching Google, Google academic, Sobiad Index, TÜBİTAK ULAKBİM TR DIRECT databases using the keywords "film tourism", "destinations and film tourism", "the role of films in the marketing of destinations" in Turkey. In these scans, 34 studies were included in the study. This research is based on the meta-synthesis stages developed by Walsh & Downe (2005) and implemented by Kil & Uşun (2021). The generated codes and themes were converted into frequency tables. As a result of the research, the contributions/problems of movies and TV series to destination marketing were examined under 10 different themes. Among these contributions, it was revealed that "contributions to destination marketing" with the highest frequency, "economic problems" and "problems for local people" were among the problems with the lowest frequency.

Full Text
Paper version not known

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call

Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.