Abstract

The aim of this study is to evaluate the menus of the Turkish cuisine on international flights. In this study, observations and opinions of flying chefs who prepare products for passengers were used. The data obtained from the interviews with 20 flying chefs using semi-structured interview form were evaluated. The findings show that foreign passengers generally have a positive opinion about the products of Turkish cuisine. Some products such as kebab, baklava, Maras ice cream brewed tea and Turkish coffee are known and demanded by the passengers. On the other hand, some products such as stuffed vine leaves and semolina halva were not perceived enough by the passengers and less preferred. According to the information received from the flying chefs, the passengers do not want to take risks because they don’t know Turkish food and drinks, they think Turkish food is greasy and spicy, the Turkish food and drinks do not fit their culture, such as reasons why they don’t prefer Turkish cuisine. Passengers who didn’t prefer Turkish cuisine were most likely to prefer the International Cuisine.

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