Abstract

The aim of this study is to determine whether universities that offer undergraduate programs under different names such as International Trade, International Business, International Business and Management, International Business Management, Global Business, and Global Business Management have a cross-curricular standard, and to what extent they differ or bear similarities. Therefore, the undergraduate program curricula of thirty-six Turkish and twenty-one United States universities were compared by their course names and contents. Applying the Hierarchical Cluster Analysis method, the obtained results were supported by Euclidean proximity matrix and dendrogram. The dendrogram revealed that a single cluster with two universities formed at a distance of one unit while three clusters with multiple universities formed at a distance of five units. The total number of universities in these three clusters were 23. In the ten-unit distance referenced, there were thirty-eight universities in the first cluster, three universities in the second, and two universities in the third and fourth clusters, respectively. Seventeen of the United States universities gathered in the same cluster. All of the eight universities that were dissimilar and formed their own clusters within the ten-unit distance were the Turkish universities. The results revealed that there was a higher number of differences in the curricula of the Turkish universities. Considering the Euclidean proximity matrix and clusters, the names of the faculties and departments were found not to be a determinant in the similarity of the curricula.

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