Abstract
ABSTRACT The Facebook Messenger (FBM) is one of the most popular instant messaging social apps, launched by Facebook in 2010. As of October 2019, there were about 1.3 billion FBM users worldwide. In this study, we analyzed periodicities in the online activity patterns of users in FBM. We did not recruit any subjects in this study; rather four of us used our own FBM accounts to reveal the presence of any rhythms with τ = 12 h or τ = 24 h or τ = 168 h in the patterns FBM usage among our FB friends. We log-transformed the time series data and subjected those to Cosinor rhythmometry. The peaks in the daily pattern of FBM usages, revealed from Cosinor analyses, and harmonics curve fittings validated the presence of multi-frequency rhythms in the longitudinal time-series data captured over a period of 16 days. The underlying basis of the observed multi-frequency rhythms could be attributed to the phenomenon of social synchronization. The current findings might bear commercial applications with special reference to targeted content advertising (TCA).
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
