Abstract
The article is devoted to the consideration of the formation of poster art in Ukraine during the period of Independence. It touches on the development of new trends, directions and the essence of the modern Ukrainian poster, analyzes the emotional and figurative saturation of posters of the time given. Ukrainian graphic design of that time is at the transitional stage of the evolution process from the classical-modern Soviet school to the construction of its own national design model with a vivid tone of postmodernism. It took place through the development of many factors: commercial approach is market oriented, disappearance of «dictatorship» in an art, removal from it of almost all existent limitations. Alteration assisted the professional association of designers on the territory of Soviet Union. Art of new twenty-four hours, thereby – the art of placard began to use imaginary РR technology for popularization. In the article the analytical analysis of origin of features of genre classification is done in poster graphic arts. That time development is acquired by an imaginary (advertisement) placard. Regardless of genre, it is possible to consider a show board and political placard, and social, and playbill, and other, as almost after each the commercial stands of them, or social order. The author of the article touches on a new thread in graphic design – to post-modernism. Graphic design has always borrowed images and approaches from other areas of artistic and popular culture. Visual citations, links of all kinds, mimicry of styles is an essential feature of the way of graphic design, its metamorphosis in the 20th century. The result of this was post-modernism, as the final chord of modern culture. Post-modernism calls to the correction of ideology of modernism, softens inflexibility of establishments, admits to the placard a humour, historicalquotations, ornamentalism and elements of mass culture. Also in the article an author draws a conclusion in relation to the way of development and prospects of poster graphic arts of modern Ukraine, finds out generalization of genesis of the Ukrainian poster art during 1990–2010 years.
Highlights
At the turn of the century, poster art around the world was in an active phase of development
Incredible metamorphoses took place at the designers of the Polish school of poster, which was marked by conceptual integrity and artistic maturity, and had an irresistible creative energy expanding the boundaries of poster art
(2018), «EUREKA: Social and Humanities» Number 5 tinguished by the minimalist simplicity of the solutions, the perfect balance of all compositional elements, the clear and unambiguous content load [16, p. 203]). This state of affairs could be regarded as an attempt by Ukrainian posters to go beyond the dominant European design in the second half of the 20th century functionalism, which arose under the conditions of the artistic and aesthetic system of modernism as a set of diverse avant-garde artistic currents and directions, including in the design
Summary
At the turn of the century, poster art around the world was in an active phase of development.Something went back to the past and became a rarity, interruptions of the past, and something was gaining momentum. Along with the political posters, a poster (which, by the way, was in demand, and, not in contemporary scales, even in the USSR, since 1950, became a peculiar symbol (you can even say – the background) of the quarter century of graphic design development in the conditions of independent Ukraine) [15, p.
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