Abstract
E-commerce is now more than just a trend or innovation. Eastern Europe is one of the most attractive e-commerce destinations. In this article we will talk about peculiarities, principles, main trends and attractiveness of e-commerce market in Ukraine. E-commerce is a relatively new business activity in Ukraine, which is experiencing rapid growth. E-commerce has reached virtually all business spheres today, with all possible types of goods and services being sold through the Internet, from cars and computers to consulting and legal services. Investment attractiveness of e-commerce should be particularly emphasized; considering the fact that in other European countries e-commerce accounts for 15-30% of all retail transactions, the Ukrainian e-commerce market has inexhaustible growth potential.
Highlights
The XXI century has been characterized with a more intensive integration of countries into the global information community
The spread of national, international and genuinely global information exchanges between and within banks, corporations, governments, universities and voluntary bodies indicates a similar trend towards the establishment of a technological infrastructure and the development of information society, which allows instant communications
The structures use the power of innovative information technologies together with essential experience accumulated in the field of business to establish partnership relations located anywhere in the world
Summary
The XXI century has been characterized with a more intensive integration of countries into the global information community. The spread of national, international and genuinely global information exchanges between and within banks, corporations, governments, universities and voluntary bodies indicates a similar trend towards the establishment of a technological infrastructure and the development of information society, which allows instant communications. The structures use the power of innovative information technologies together with essential experience accumulated in the field of business to establish partnership relations located anywhere in the world. The following objectives are raised in order to achieve the goal: To review the theory and literature referring to the topic by sourcing comparable research, methodological guidance and main interpretations, To investigate the connection and correlation between e-commerce factors and wage levels and construct an appropriate model to analyse the effects, To interpret results to reach a comprehensive set of conclusions
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