Abstract

The purpose of the article is to consider the main challenges and problems associated with the formation of the Ukrainian book market in the context of the escalating war with Russia and to analyze its functioning as an important factor of national and human security.
 The research methodology is based on the method of modelling, which involves a comprehensive study of the book market as a set of interactive and interdependent (market and non-market) components that form an integrated whole; the method of synergetic research, which explains linear and nonlinear options for the formation of the book market, fixes bifurcation points, takes into account their main challenges and threats; the system-communication method, the use of which makes it possible to clarify the specifics and opportunities for the development of publishing and book distribution in Ukraine in a complex system of information and cultural communications at the present stage.
 The scientific novelty of the research is as follows: substantiation of the understanding of the Ukrainian book market as an essential factor of national and human security in the context of the main challenges and threats as of 2022, the need to regulate it, create favourable conditions for the growth of the publishing industry and promote the culture of reading in Ukraine.
 Conclusions. For a long time, the sphere of publishing and book business did not have proper attention from the state. There was a robust expansion of Russian publishing products into the cultural space of Ukraine. The Russian-Ukrainian war became a powerful catalyst that changed the state of affairs in the book market. It has been emphasized that legislative initiatives and institutional transformations of recent years have contributed to the quality indicators improvement of the Ukrainian publishing industry. Despite the positive statistics, the search for new mechanisms to counteract the Russian cultural expansion, which results in the military occupation, the impossibility of penetration and distribution of Russian-language printed products on the territory of Ukraine, remains urgent.

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