Abstract
The article analyzes the interplay of populism and national identity in Ukrainian President Volodymyr Zelensky’s Facebook communications, with particular attention to his direct addresses to compatriots. It examines how his representation of Ukraine and Ukrainians, on the one hand, weaves together different narratives of national identity and, on the other, asserts his own role as a strong leader working for the good of his people. Seeking to establish how his discourse changed in time of large-scale war, my analysis includes Zelensky’s messages to Ukrainians both before and after February 2022. At the same time, I compare his response to this grave threat to the nation with his tackling of another serious crisis caused by the Covid-19 pandemic two years earlier. My analysis demonstrates a peculiar mix of populism and inclusive nationalism.
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