Abstract
Plant-based alternatives to meat and dairy products are one of the fastest growing sectors within the food industry, and in the US some commentators have claimed that plant-based products are a key driver of sales growth for food retailers. This paper looks to explore if, why, and how, the leading food retailers in the UK were introducing plant-based alternatives to meat and dairy products to their retail offer. The paper reveals that the leading food retailers in the UK have highlighted plant-based alternatives to meat and dairy produce within their retail offer, and that a range of such products are available within their stores. Further, the retailers claimed to be introducing plant-based alternatives to meat and dairy products as part of their response to consumer demand and to health and environmental concerns. A number of illustrations demonstrate how plant-based alternatives to meat and dairy products are presented within stores Keywords: plant-based alternatives, sustainability, leading food retailers, UK
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