UK Conservative Party's Political Strategists in 2019 Election Campaigns

Abstract

In this article, the author examines the leading political strategists and spin doctors of the Conservative Party in the context of their involvement in the 2019 United Kingdom election campaigns. The purpose of the article is to demonstrate the political strategists’ contribution in Boris Johnson’s Tory leadership election victory and in the United Kingdom general election Conservative triumph. The focus of the article is on two main strategist groups – the Australian pool and the British pool. The main face of Australians was Lynton Crosby, of British - Dominic Cummings. The article considers the role both strategist groups’ main faces in the Conservative Party leadership election campaign and United Kingdom general election campaign, including Lynton Crosby, Dominic Cummings, Mark Fullbrook, Isaac Levido, Michael Brooks, Edward Lister, and Lee Cain. The author demonstrates that in 2019, the Conservative Party had the strongest Political Strategists Corps in its recent history. They ensured that the Tories retained their position as the main political force in the UK. The main sources of this article are publications in the British and Australian media, official Conservative Party documents, including the 2019 general election campaign manifestos, original writings of British politicians and policy-makers, especially those of Boris Johnson, and interviews with both British and Australian political analysts.