Abstract
In the UI design process of shopping App, the layout of the main function buttons directly affects the user"s usage habits and usage evaluation, resulting in "convenience" and "inconvenience". The current situation is that App design practice has developed rapidly, but the theoretical research results related to App design cannot effectively guide App design practice. It is against this background that this research begins. The purpose of this study is to use the theory of "Serial-position effect", take the main shopping Apps in South Korea and China as the research object, and take the most common interface function layout in the shopping process as the research content, and analyze the "Primacy effect" and "Recency effect" existing in the interface design of these Apps, and verified the analysis results through questionnaire survey. Through the analysis of this research, it can be seen that the UI interface design of major shopping Apps in China and South Korea have different degrees of use of the Serial-position effect, but in general, the interface of these shopping Apps still lacks the blank part to effectively use the Serial-position effect. This research hopes to provide theoretical reference and design thinking from different perspectives for the design process of shopping Apps through the analysis results, so as to enhance the brand value of the Apps and improve the satisfaction of consumers.
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