Abstract
Leaning on the conceptual analysis, the article describes “Ugric text” as a special cultural phenomenon. Approximately fifty works by Ugric writers (both, poetic and prosaic) were analyzed using the Internet program, “Morpher”. Despite the obvious differences stylistic and thematic differences in their works, both poets and prose writers use a common set of basic concepts that comprise the backbone of cultural space of the region. The conclusion is made on the similarities that unite the texts of Ugric authors into a single cultural phenomenon. The goal of this research lies in the description of Ugric text as a unique cultural phenomenon. The article employs the results of the latest scientific developments in the field of philological regionalism and geopoetics, as well as literary works by the Ugric authors. The main result consists in elucidation of the concept of “Ugric text”, its differentiation with the concept of “literary school”. Having studied the texts of prominent Ugric writers – E. D. Aypin, S. S. Kozlov, O. B. Richter, P. A. Sukhanov, N. V. Sochikhin, Y. Shestalov and others –  the author concludes on the basic concepts that determine the common mental space of Ugra and ensure the semantic integrity of Ugric text as a cultural phenomenon. It is established that due to the common conceptual framework, Ugric text not only exists as a unified whole, but also evolves, remains contemporary, and meets the spiritual needs of the audience. Comprehensive analysis of the literary works indicates that the common concepts in the poetic and prosaic Ugric text evolve and refract within the framework of the authorial linguistic worldview. The scientific novelty consist sin the fact that this article is first to analyze Ugric texts as a cultural phenomenon from the perspective of conceptual approach.
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