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Abstract
The potential of mobile devices has been steadily increasing with time. Accordingly, Smartphones are nowadays an almost ubiquitous platform, with great hardware and software capabilities regarding location-based applications, from which only navigation-aid systems are being thoroughly explored. However, despite such growth, e-commerce platforms are not yet totally prepared to cope with mobile devices singularities, namely screen size and input devices, which is delaying the use of mobile devices as commerce and advertising gateways to users. On the other hand, dedicated and customizable software solutions, ready to cope and even to take advantage of mobile devices characteristics, may turn out to be a simple way of placing M-commerce on the road to full user adoption and global success. As a result, this paper proposes a new e-business system architecture meant for events promotion, allowing users to search for cultural events, based on their geographic location and only by using a mobile device. In view of that, if an interesting event is found, users are therefore given further detailed information, such as text, image, sound or even small video trailers, as well as reserve or even buy tickets.
Highlights
The ever growing and wide spread of mobile devices with increasing technological capacity playing the role of mobile computing platform together with a particular feature that stays permanently close to the personal life of individuals (Raento, Oulasvirta, Petit, & Toivonen, 2005; Srivastava, 2005), explains its status as privileged tools for the development and implementation of the concept "context-aware" as applied to applications and services (Raento et al, 2005; Rao & Minakakis, 2003)
This paper proposes a new e-business system architecture meant for events promotion, allowing users to search for cultural events, based on their geographic location and only by using a mobile device
With regard to the economic potential that may be well acquired by service providers, their profits range from traditional operators to virtually any entity with a web platform ready to be accessed by mobile devices or to provide their services using web services (Farley & Capp, 2005; Oriana et al, 2008)
Summary
We propose a new ubiquitous events promotion ebusiness system, which enables one to search for cultural events based on geographic location, supporting ticket-booking and ticket-selling services. It is intended that a user, by means of both his mobile device and an application previously installed, may be able to ask a repository of cultural events which activities are or will be presented, or even try an activity that interests him/her in particular, for example, using the name of a film as a search keyword. The repository will return the user the results regarding his/her request, properly georeferenced. For such purpose, and assuring the users automatic and transparent conveniences, the application informs the system about his/her location and possible preferences (for example, the user may prefer cultural activities in a given interval of time). The final section is completed with some relevant conclusions obtained from this paper
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