Abstract

This study examines TV news networks’ coverage of the smartphone from the news framing perspective. A content analysis was conducted on 2,792 TV news transcripts about the smartphone from four major TV news networks (ABC, CBS, NBC, and CNN) in the US during the time period from 2000 to 2012 in terms of issues, sources, and episodic/thematic aspects. Results found that US TV news emphasized ease of use, performance, and Apple issues. News sources of professors, the government, and industry analysts were frequently used. TV news framed episodic aspects more than thematic ones.

Highlights

  • This study examines TV news networks’ coverage of the smartphone from the news framing perspective

  • A content analysis of news transcripts was performed on major TV news networks from April to June, 2013

  • The current study analyzed TV news content about the smartphone over the past 13 years based on the transcripts

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Summary

Introduction

This study examines TV news networks’ coverage of the smartphone from the news framing perspective. Media coverage of information and communication technology (ICT) and its business has influenced consumers, the industry, marketers, and policy makers to a significant extent (Maeseele, 2011; Weaver, Lively, & Bimber, 2009). According to a recent study by ComScore (2013b), there are over 133.7 million smartphone users in the US, indicating 57% of Americans have a smartphone and use it seven days a week. Another analysis projected that the number will increase up to 70% by 2016 (eMarketer, 2012). An analysis of content categories can provide researchers and professionals with information about what aspects, issues, and sources are important in understanding ICT. The information about the smartphone can provide the mobile technology professionals with relevant communication strategies for users and stakeholders

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