Abstract
The aim of this research is to evaluate effective U.S. organization and management strategies in Vietnam's transition economy. The goal is to show effective organizational planning in terms of international firm structure as well as market entry strategies. Vietnam's economic reforms initiated in 1987 have created an important emerging market increasingly integrated with the Southeast Asian Political‐Economic system. The research fulfills several scholarly needs. It fulfills a need for information on the transition of a centralized command economy to a market economy. It also fulfills a need for an evaluation of effective management strategies including localization, training and development, relationship marketing, and niche marketing.
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