Abstract
This audience response research focuses on Latino cultural-based experiences with television serial novels. I want to know why Latino audiences watch and what they get out of watching American soap operas and "telenovelas." Based on previous research Latinos' experiences with mass media is part of a cultural maintenance and assimilation process. That is, in various degrees, television serial novels may hold sociocultural value for U.S. Latinos, whether in English or Spanish. Latinos use melodramatic serials to keep in touch with Latino culture as well as learn more about and keep in touch with the dominant European American culture that surrounds them in their daily lives.
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