TYPOLOGY AND TRENDOLOGY OF ORGANIZATIONAL CONSUMER MARKETS IN THE SLOVAK REPUBLIC

Abstract

The individuals and companies purchasing goods and services for some other than personal consumption, e.g. for the family member, family usage or as a present for another person, are called organizational consumers. They operate on the organizational consumer market. These markets usually have fewer buyers but purchase is done in much greater amounts than typical consumer markets and to distinguish them from typical consumer markets they are also geographically concentrated. There are four main components of this market: industrial, reseller, government and foreign market. For the purpose of this paper, the organizational customer is understood the organization which sells products for another customers. In general, every consumer tries to apply their rights, fight for them. The interest of traders is usually hidden somewhere in the background. The main aim of this paper is to summarize how important the organizations are, highlight the role they play in the society, their development in time, the authenticity, which distinguished it from the individual consumer and to describe their importance and impact on the social life and economics in the Slovak Republic. Research conducted in European countries showed that the recession had a significant impact on all types of consumers. The paper analyses the results of those researches and finally depicts if the situation is the same in the Slovak Republic using the statistic data analysis, description and comparison. Key words: organizational consumers, consumer typology, consumer behavior, retailers.