Abstract
Abstract The strategy used by Rural Extension Services in Rural Development Programs, namely in “Third World” countries, is based on the so called “progressive” farmer, assuming that this farmer is able to demonstrate the value of the recommended innovations and to motivate others to adopt them. Meanwhile, the recommendations adequate for progressive farmers are not necessarily the right ones for other farmers. Extension workers should not expect that participation of a small group of “progressive” farmers would lead to a larger participation of other farmers as well. This has been one of the main problems of the T&V system. In an attempt to overcome it the Department of Sociology of the University of Évora is developing an Alternative Variant of the T&V in which “typical” farmers are chosen instead of “progressive” ones.
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