Abstract

The purpose of this research is to study the types of e-commerce adoption and the factors that influence such adoption. A semi-structured questionnaire is utilised to guide the collection of case data from five banks. Five types of e-commerce adoption are developed from the current study: passive, communication, intra-business, transaction and integration adopters. Technological innovation adoption theory is used to study three factors that may affect the adoption types: organisational, technological and environmental. The results show that the extent to the three factors are present determines the type of adoption in the sample. This study enriches the technological innovation theory.

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